About Us

Siu Fung Nin is one of the major rice importers in Hong Kong. With experiences and rigorous supply chain, we consistently bring you rice in good quality.
Our Company

Since 1952, Siu Fung Nin Hing Kee Co., Ltd. has been located at Sheung Wan coastal strip, the cradle of Hong Kong rice industry. As a long-established rice company in our seventh decade, Siu Fung Nin is now one of the major rice importers and Registered Stockholders of Rice in Hong Kong. With yearly sales volume of 19,000 metric tonnes, our company ranks in top five for undertaken import quantity.

“Only the Finest Rice” is what we always stand for. We are committed to provide good quality, reasonable price, stable quantity and diversity of rice. Hence, to ensure food safety and reliable supply is our key concern. Begins with growth in natural and eco-friendly paddy fields, to every procedure including post-production and sales service is all handled with care.

Our long-standing business partnerships with trusted and well-established rice producers supply us consistent and high-quality rice to meet your needs. Moreover, colleagues of ours have spent over 40 years on rice industry. Accumulative knowledge and experience are crucial elements on procurement and internal quality assurance.

Siu Fung Nin mainly sells Thai Hom Mali Premium Jasmine Rice. Recently, we have introduced more options of high-quality rice to our customers in different origins and types. Each of our rice is produced and packed in place of origins then directly delivered to Hong Kong. It is 100% original without any poor impurities. These certified products are safe, reliable, and hygienic that you can count on.

Depends upon the high quality and communications, we believe in solid long-term partnerships. Siu Fung Nin has maintained successful and enduring relationships with our suppliers and relevant government departments. We are honoured to received ‘Best Import Performance of Thai Rice Award’ presented by the Ministry of Commerce, Royal Thai Government. Besides, we are also a member of ‘Customer Liaison Group for Rice’ in The Trade and Industry Department of HKSAR (TID).

Over the years, we are dedicated to provide you with various rice products by understanding your needs. Recognition and positive feedback from a wide range of customers is always our motivation. Our current customers include Michelin starred restaurants, hotels and clubhouses, Chinese and Western restaurants, Chain Hong Kong style tea restaurants, airline catering, supermarkets, local stores, wholesalers, food processing factories, school lunch providers, residential care homes for elderly, charities etc., and also families as retail consumers.

Our Values

It is our promise to bring you the best quality rice. Siu Fung Nin is the name you can trust.


We are committed to perform our tasks consistently in good quality.


We believe in conducting our businesses with honesty and integrity.


We believe in providing the best customers' services through understanding and listening to their needs.


We are committed to achieving our tasks to the best of our abilities.

Rice Supplier

Our company only maintain partnerships with the rice suppliers which are equipped with advanced facilities and techniques adopting international technology. Mechanical postproduction system contains drying, dehulling, separating and polishing, aim to ensure that rice products are sufficiently milled and free of impurities. An optical rice sorter that features artificial intelligence is also essential to remove raw grains, colour defects and foreign materials.

Furthermore, we require suppliers to present compliance test reports and international recognized certificates for reliability support before all products are packed and landed. Our suppliers have been well achieved all above on both quality control and food safety, includes certificates of HACCP, GMP, ISO22000 and FSSC22000, etc. Thus, Siu Fung Nin proudly guarantee all the products are rigorously selected, safe and hygienic.